Fat Earth Studios

The creator studio born inside a performance agency.

Fat Earth

We're a performance marketing agency that's scaled 300+ brands, from scrappy DTC launches to category leaders. We have the performance playbook. Fat Earth Studios inherits all of it.

Fat Earth Studios

UGC content kept failing in our clients' accounts. Great creators. No strategy. No system.

So we built the fix: performance-first, brief-led, curated end to end.

  • TinCan
  • USAFacts
  • Albert
  • Graza
  • Ayoh Foods
  • Blacklane
  • Takeaways
  • Poncho
  • Alix
  • Dollar Shave Club

Work we're excited about

Three ways to work with
Fat Earth Studios

Access our vetted creator roster: proven performers chosen not for their follower count, but for their ability to nail a brief and deliver high-quality content.

This offering is channel-led, using frameworks and learnings at the Meta and TikTok level to influence briefing and direction. It's nimble, it's fast, and it's built for brands ready to find out what works.

Get in touch
  • Vetted creator roster, always growing
  • Channel-level creative strategy (Meta, TikTok)
  • Full briefing and production management
  • All-in pricing. No surprises.
  • Full usage rights in perpetuity

For brands ready to scale through creators sourced specifically for them. We go beyond the roster: white glove curation tailored to any need or category.

The same rigorous briefing and strategy as Test & Learn, with bespoke sourcing and a pass-through creator fee.

Get in touch
  • Custom creator sourcing beyond the roster
  • Brand-level creative strategy
  • Full production and contract management
  • Negotiated usage rights
  • Fat Earth fee + pass-through creator cost

A more affordable alternative to a full brand or studio shoot. We curate the creators, build the shot list, and handle all pre-production.

The output is a modular library of UGC video, b-roll, and statics. Remix-ready for ad creative and built to scale content without scaling cost.

Get in touch
  • Curated creators producing at volume
  • Full shot list and pre-production management
  • UGC video, b-roll, and statics
  • Remix-ready for post-production ad creative
  • Rights in perpetuity for all b-roll and statics